CMOs continue to the say the darndest things. Wal-Mart CMO Stephen Quinn had this gem in this week’s Ad Age:
“We were fortunate that this recession came along. It played to our positioning really well.”
Yes, Stephen, it’s true. Wal-Mart was very well-positioned for customers facing job loss, foreclosure and loss of life savings. Nothing like that Katrina thing where all the shoppers were cooped up in the Superdome!
Christ, it’s enough to make one yearn for the return of Julie Roehm.