So I was driving along this weekend listening to NPR and I heard the following:
“This program was made possible by Barnes & Noble, makers of the Nookie reader.”
Christ, I thought, aren’t there enough compendia of nookie in the world already?
Two minutes online set me straight: Nook® E-Reader.
A suggestion to anyone in the business of naming stuff, especially stuff whose modifier or descriptor (“E-reader”) is not common parlance yet:
Put it in a sentence. Read it out loud. Sometimes the word right in front or right in back of your brand name can combine in unpleasant and unexpected ways.
Belly of the Beast 