With all the hysteria pro and con about the Cadillac spot with Neal McDonough strutting through a McMansion laying down his I’m-American-and-I’m-not-sorry rap, why has nobody mentioned the Justified connection? You see, McDonough’s character—slick, nattily dressed, unrepentantly alpha—didn’t come out of nowhere. He played the exact same character for two seasons on Justified, the Appalachian Gothic procedural on FX. Except for one thing: Robert Quarles, his character on the show, is a sadistic, closeted gay psychopath who, when he’s not slinging heroin and meth, is torturing and killing his boy toys.
No matter. He’s well-dressed, articulate, confident and totally bought-in to the American dream. One of the Cadillac creatives was watching this monster rampage through Harlan County, Kentucky and thought to himself: Yes. That’s our man.
Belly of the Beast
Gotta write some more copy before I smash the state.
Category Archives: General Motors
Bring back the dead guy in the fedora.
Let’s say you were Lexus and you were introducing a vehicle in a new segment, somewhere between the ES and GS. Wouldn’t this be an appropriate headline? Builds on their endline of the last 20 years or so, highlights a new entry, has the self-confidence bordering on swagger that Lexus has earned.
Too bad it’s an ad for…Buick. What? You didn’t notice that?
Belly of the Beast 