Belly of the Beast

Am I the only one who thinks a suspiciously high number of the tasks on “The Apprentice” involves coming up with ads?

One week it was to shoot a tv commercial. Then it was a print ad. Then a large outdoor poster.
Donny Deutsch was a judge. Then Linda Kaplan Thaler. Then Donny again. Then some clients.

And the work! Crazy bad. A couple of weeks ago the task was to come up with an outdoor billboard for a new cereal. The winning “idea” was a woman in a track suit gulping cereal out of the box. Don’t ask about the loser.

But what can you expect?

As I said in my last post, when clients think creating advertising requires no special skills and agencies do little to dissuade them, you get little apprentice admakers “concepting” for five minutes and some poor wretch in the bullpen at Deutsch comping it up for viewing.