This is supposed to be a blog about the making of ads, but since Macs are the computer of choice for 99.99% of creatives, let me put this out there:
Mac laptops run hot. Fry-your-thighs hot.
Apple was supposed to address this issue with the new Intel-powered laptops but as the proud owner of one, let me tell you: mission not accomplished.
So here’s a product idea for someone to implement. I claim no intellectual rights. Make a thin, portable pad with high insulating qualities I can put between my MacBook Pro and my parboiled legs. I’ll love you for it and so, I suspect, will a lot of other copywriters.
Belly of the Beast 