It’s been weeks since I’ve posted to this blog and the readership stats have, predictably, flatlined.
I was warned early on in this exercise by no less a blog authority than George Parker that the key to readership was frequent posting. Clearly this is a lesson I haven’t fully internalized and that’s because I keep mistaking what I’m doing for writing, which it only superficially resembles.
Blogging looks like writing. I use a word processor, I compose, I edit, I search for the right word or phrase. But what’s wanted in a blog is not lapidary prose but frequent electronic stimuli…intermittent reinforcement for people with short attention spans and lots of options.
So having proved to my satisfaction that blog postings, unlike limited-edition sneakers, do not gain in value from scarcity, I’m going to try for a few weeks to post every day and see what that fetches. If I don’t see a readership spike, I will have to confront the harrowing possibility that the problem is content—i.e. I suck at this—rather than frequency.
But I don’t want to confront that idea yet. Maybe I can post my way out of this.