Nike is falling out of love with W&K.
Altoids dumped Leo Burnett.
Dead people come back to life and talk about popcorn.
What other signs do we need? Lee Clow’s head turning 360% around on his neck?
It’s time to get right with whoever your deity is.
Google, AKQA, R/Greenberg and a few other lucky souls are locked and loaded for The Rapture.
The rest of us will be left here to contend with The Beast, forced to prove ROI endlessly, speaking corporate babble we don’t even understand, locked in a focus-group facility for an eternity while harpies shriek and tear at our work.
In the meantime, we just got a nice new piece of business . Things are looking up!