Citi redux, reduxed.

Citi’s New Slogan Is Said to Be Second Choice – New York Times

Well, “Let’s get it done” is…done.

As I predicted it would be in my post of almost exactly a year ago. Allow me to quote from myself:

“…Citi’s dead-man-walking CEO Charlie Prince wanted to put his own stamp on the company’s image. In this derivative, clueless effort, he has succeeded wildly….When Sandy Weill comes back to rescue Citi from his own anointed successor, I’ll bet anything that “Let’s get it done” will be done as well.”

Well, I didn’t get the Sandy Weill part right. Turns out Vikram Pandit played executioner instead. But no matter.

The new line? An old line: “The Citi never sleeps.” One can debate how differentiating that is in a world of ATMs and online banking (a world Citi pioneered), but it’s literally true in one sense: with call-center reps largely based in Bangalore, they’re definitely wide awake at 3 AM.


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