Big company. Big PR problem. And in response…big, big full-page NYT ad.
Texas big. Hummer big. Forest-depleting big.
You want to run an ad campaign trying to convince people you’re not the environment’s worst enemy?
Run smaller ads. Fewer of them. Use them over again before you make new ones.
Don’t worry—no one will get bored. No one’s reading these ads any way.
Or take the media buy and fund alternative-fuel startups.