I went back to the NYT fiction piece on Folgers online and saw to my excitement that the story had been corrected and updated–maybe they had gotten the credits and dates right!
Well….no. Here’s the correction:
Correction: September 22, 2008
The Advertising column on Friday, about a marketing campaign by Folgers coffee, misstated the type of coffee beans used by a rival, Maxwell House. It primarily uses Arabica beans, not the less expensive Robusta.
That’s their story and they’re sticking to it.
Belly of the Beast 