Pretty hard to think about it, let alone write about it, until after the election.
But that didn’t stop Ad Age and Adweek from speculating about “what Obama’s win means for Madison Avenue.”
If it means anything, it’s that telling outright lies doesn’t appear to work as well as it used to. At least, not in the branded candidate space. But that’s getting a little macro. The election’s over. I haven’t felt the need to go to HuffPo or 538 for days. Let’s ratchet it back down to more day-to-day advertising issues.
Here’s one: having the advertiser you were the TV voice of, dive headlong into the crapper. Stockard Channing’s take on AIG’s demise as quoted in New York Magazine: “Guess they didn’t have the strength to be there.” Guess not. Hope she got all her residuals.