Advertising – Tropicana Discovers Some Buyers Are Passionate About Packaging – NYTimes.com
The man’s a serial ad criminal. You’d think Celine Deon for Chrysler would be enough to kill any five people’s careers. But no! Weeks after blathering to the press about the genius of putting a hemispherical cap on his washed-out, generic-looking Tropicana redesign, Arnell was asked by Stuart Eliott to comment on the brand’s decision to dump it after only a few weeks. His thought?
“Tropicana is doing exactly what they should be doing.”
Belly of the Beast 
Arnell was asks by Bausch & Lomb to redesign the Ray-Ban logo and he came up with the brilliant idea of changing the 60 year old red on white logo to a white on red log. What genius for $1,200,000.