Here’s an idea.
Show the work first. Then get the strategy approved.
I know it’s not gonna happen. But it would save so much aggravation.
This is not quite the same thing as Mark Fenske’s “no one ever wrote a good ad by looking at a strategy.”
It’s more “No client ever looked at a strategy and had any idea what kind of advertising it would lead to.”
Showing the work first would lead to better strategies. And fewer tears.
Belly of the Beast 