Stop trying to make “Egg McMuffin” happen.

 

Like the hapless Gretchen in Mean Girls who wanted nothing more in life than to create a word meme that would take hold with her cohort, McDonalds has run into the ruthless buzzsaw of reality with its widely ridiculed spot:

Making your brand name (or variant thereof) part of everyday language is a quest with a long history, a few successes  (“Fedex it”) and some spectacular failures, like this epic Florence Henderson spot from the 70s:

This approach reached its nadir in the 80s with Jordan Case McGrath, whose Jim Jordan was a proponent of “nameonics” (which is not only idiotic sounding but also a play on the word “mnemonics”–a reference that nobody but a dork like me would know, or should). During nameonics’ brief, disgraceful reign, we got classics like “Deer Park, that’s good water!” and “Renuzit Doozit.”

The rise of social media seems to be prompting a nameonics resurrection, as advertisers try to “go viral.” But it’s not a good idea, as it was not a good idea 30 years ago, and for the same reason: an advertiser may own his brand, but the people own the language. Come up with a branded product or service that’s so unique and indispensable that there is no synonym for it, and the people will add it to the vocabulary with no prompting necessary.

Don’t believe me? Google it for yourself.

 

Advertisements
Tagged , , , ,

One thought on “Stop trying to make “Egg McMuffin” happen.

  1. tom says:

    You’re an idiot. Nameonics worked then and it works now. Research this stuff before you mouth off about it in ignorance.

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Advertisements
%d bloggers like this: