AArrrrrgghhh

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American Airlines: Why? Why? For God’s sake, why?

Didn’t you learn from Tropicana?

Or the new University of California logo fail?

Your Massimo Vignelli-designed logo and livery were beautiful. Planes glinting with their polished aluminum skins hinted at the glory days of aviation and were instantly recognizable.

The linked “A” logo with its stylized eagle was perfect.

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What is that new logo? A squeegee?

And the tail livery! It looks like a lint comb.

Apparently one of the drivers for this desecrationrefresh was that the new 787, some of which are on order for American, was made of plastic so it couldn’t rock the polished-metal look. How’s that working out so far?

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