Aug 18 2006
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By sfeinberg Uncategorized

Garbage in, garbage out, garbage all around

Sidewalk Life: The Tyranny of Consumer Insights

David Nottoli makes a dead-on observation in this post from his excellent blog. For any creative who ever wondered why the briefs for the new deodorant, the online banking service and the fast-casual restaurant chain all have the same consumer insight, this is why.

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