Embedding an idea in shit doesn’t make it viral.

Bad ads get ignored.
Good ads get noticed.
Great ads go viral.

And they always have. The difference is, people used to say “Did you see that commercial last night?'” and now they just put it up on YouTube.

The Dove transformation spot would have been talked about and shared 20 years ago.
“Where’s the beef?” would be getting a zillion hits on YouTube if it had debuted last week.

Either way, a meme is replicating itself through the culture. Same process, new petri dish.

Advertisements

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Advertisements
%d bloggers like this: