Dogs rule. BMWs suck.

So I’m watching the Westminster Dog Show, which, given the…um..specialized nature of its audience, has lots of commercials featuring dogs.

Most of these commercials are for Pedigree, and they’re great. Of course, when the brief is to encourage people to donate to a dog-rescue fund, and the audience by definition loves dogs, if you can’t do a nice spot you should just give it up. Dogs rule, indeed.

And then this BMW spot comes on. Guy whistles for his Weimariner to go out for a spin. Dog looks dubious. Dog exits frame, reappears wearing a crash helmet. Now he looks dubious and ashamed. Against his better judgment, dog hops into back of BMW wagon. Guy stomps on the accelerator, hurling his dog against the rear windshield as he peels out of the driveway.

Nice creative choice to run on a dog show, guys. Note to dogs waiting for new owners in shelters: if someone comes in and jangles BMW keys at you…bite him. You’re better off where you are.


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