Ideate this.

I love the new IBM commercials that riff off the stupid jargon infecting the process of coming up with new ideas. One part New Age hooey, one part consultant corporate babble, one part Dr. Phil “everyone’s got a good idea” faux-empowerment, it’s all captured beautifully in this campaign.

Here’s my question: how many people within IBM (those good ol’ “internal stakeholders”) looked at these ads and didn’t get the joke? IBM, like most other big companies, especially in tech, can ideate with the best of them.

A cursory look through IBM’s website uncovered the following subjects:
“Expanding the innovation horizon”
“Drive strategic change”
“Transform your workforce”

That’s halfway home on Bullshit Bingo, the way I play it.

By the way, if you’ve never played it, pick up your score cards here.

Advertisements

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Advertisements
%d bloggers like this: