A recent Ad Age article says that Absolut’s new advertising–the first since the famous “bottle” campaign–is driving sales. This is in sharp contrast to the last few years, when the brand’s sales were flat to declining.
Campaigns with “legs” are so rare in our business, I hate it when one of them needs to be shown the door, like bad guests who have overstayed their welcome. It justs fuels the ADD-like behavior of clients who tire of their ads long before their customers even know they exist.
Belly of the Beast 
