Here’s to you, Mr. Bounce-it-by-Billingsley!

I’ve got a new campaign that’s flapping its wings furiously, trying to get off the ground, and if it succeeds, it will be because of a client.

We bitch about clients when they kill or maim good work. But we forget what a Herculean task they have if they actually embrace our vision. The layers. The “stakeholders.” The politics. The bean-counters. The lawyers. The processes. The sheer inertial mass of a huge organization that needs to be overcome.

And there, slogging through it with our precious idea in his hand, is our client, in his soul-crushing, Orwellian office park with little more to help him than his belief in our idea and his own sheer tenacity.

How often does it happen? Not very. Then again, how often do we do work that justifies his thankless journey?

“I think it needs kids or animals.


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