New Year’s Resolutions

Find nicer ways to say no to clients.

Find more occasions to say yes to clients.

Use less stock photography, or at least use it differently.

Dress better in the office. It suggests to people that I have my shit together.

Don’t just network when I want something.

Go 100% pun-free.

Make an ad that works on a 2 inch screen.

Be the same person on the business that I was during the pitch.

Re-read Ernie Schenck’s essay in the current CA at least once a month to keep my head from journeying too far up my ass.


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